Combining Baby Boomers and Generation X, GXB+ encompasses the healthiest, wealthiest and most active demographic of our time

Los Angeles, CA – April 28, 2020 – Ageless Media LLC, a media and marketing platform focused on developing content and products for the often overlooked 45 and older generation, launched, an editorial and community (site) this week. With over 50 original articles from experts, artists and influencers along with a weekly live, virtual event schedule, brings inspiration and information that (focuses) on upgrading versus aging.

“We began Ageless Media initially to bring streaming content for this generation that we’ve categorized as GXB+,” says Audrey Cavenecia, co-founder and CEO of Ageless Media. “When production had to halt due to COVID-19, we pivoted to first launch as a way to keep our audience inspired and engaged.”

GXB+ encompasses the powerful over 45 demographic by merging Generation X and Baby Boomers. The fastest growing segment on social media, this community of over 123 million represents more than $15 trillion in purchasing power and is the healthiest, wealthiest and most active group in history. During this time of quarantine and social distancing, they’ve turned to social media and online platforms more than ever to learn, connect and buy.

“We are at a point in history where aging is being organically reframed,” continues Cavenecia. “Our focus is not about getting older, but on being bolder. For those of us who live All Ageless, we want a place that reflects our unique experience.” will kick-off virtual Happy Hour chats in May designed to highlight topics that inform and inspire while connecting the community during an age of social distancing. Initially through and virtual events, and then with streaming content, an influencer network, live events and products, All Ageless intends to curate the most innovative approaches to health & wellness, beauty & style and beyond paired with imagery that truly reflects the GXB+ lifestyle.


Founded by two seasoned marketing and media entrepreneurs, ALL AGELESS is a modern digital platform exploring the latest in health & wellness, cutting-edge science, beauty & style, and inspiration. Focused less on aging and more on upgrading, All Ageless will bring content and products designed for the vibrant, global community of mid-lifers.